London Aquarium

Installed in October 2007 the Maxim system at the London Aquarium has improved visitor numbers and customer satisfaction.

According to Marketing Manager Kevin Broome "Since installing the TOR system (October 2007) it has removed the operational headaches that had been holding us back and more importantly has allowed us a greater flexibility in the ability to sell on-line, improving both visitor numbers and the visitor experience. Now we have the Maxim system we will be using its marketing capabilities to the full, to fully support and advise our marketing plans"

The system utilises the simple-to-use MaximWeb system that allows visitors to book tickets in advance and skip the queues on arrival. Currently several hundred people each day are taking advantage of this service. All MaximWeb bookings are within the same system as the front desk staff use and so printing off tickets for customers on arrival is a breeze. Says Louise Patience, Front of House Manager "It's so simple to print off web tickets. The customer jumps the queue, gives us their reference number and out come the tickets."

Front desk staff use the latest touchscreen technology to quickly produce tickets for their customers, who then enter the Aquarium via automated turnstiles, using the latest Q-Cheetah technology.